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We at Reliant Research Africa are
Professional Marketing & Social Researcher
We are Simply Reliable
ABOUT RELIANT RESEARCH AFRICA
We at Reliant Research Africa are professional marketing and social researchers with strong passion for delivering excellence in at all times. We are consumer centric with total empathy for our Clients, because two third of our Management Team have had working experience at both the Agency and Client sides. As a corporate entity, we have been in the field of market and social research since 2006, going and meeting consumers everywhere in Africa with our corporate headquarters in Lagos, Nigeria.
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RELIABLE, INDEPENDENT, ACTIONABLE!
"We at Reliant Research Africa are professional marketing and social researchers with strong passion for delivering excellence in at all times."
OUR SERVICES INCLUDE
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Quantitative Research
* Survey * Actitract * Omnibus -
Qualitative Research
* Focus Group Discussion (FGD) * In-depth Interview (IDI) * Ethnographic * Mystery Shopping -
Retail Audit Research
* In-Store Audit * Trade Campaign Monitor * Competitor Check -
Online Surveys
Our on-line surveys are conducted for specialized / professional groups and from our on-line panel of various demographic profiles who we identify for our Clients as appropriate sample and are online at least once everyday. -
Consumer Product Testing
We carry out this study in order to provide our Clients with consumer and shopper insights. We facilitate clearer understanding of all the marketing issues that surround the consumer/shopper buying decision process and usage of Clients’ brands -
Social Research
Reliant Research Africa conducts social and psychological researches for government and its agencies, NGO, foreign organisations, donor agencies, institutions, social groups, corporate bodies in the organised private sector (OPS) etc. -
Media Studies
We carry out these for media houses, media buying agencies and advertising agencies and many other organisations. We do deep media and market intelligence and insight studies that assist to profile media consumers to enhance target focus in the media and eliminate waste in media spend -
Customised Database
From our experience we know too well that some Clients need to know and have some identification nugget of their customers. We develop and offer Clients their customers’ database infomation -
Omnitaxi
The Omnitaxi of Reliant Research Africa offers our Clients with a flexible, customized and timely alternative to the traditional Omnibus survey. This is an exclusive service that does not wait for the bus to be filled up before take-off. It provides the Clients with faster turnaround timing and cost effective results -
Concept & Idea Development
Consumer clinics and qualitative group discussions are some of the tools we use to deliver Concept & Idea Development researches for our Clients. We assist our Clients at pre-idea stage by gathering information from the consumers, shoppers and trade -
New Market Development Studies
Research in this segment is one of the areas which we can also boldly claim excellent understanding. With our philosophy that; “one size does not fit all”, we design and conduct new market studies based on individual Client’s product category -
Shoppers Understanding Research
We carry out this study in order to provide our Clients with consumer and shopper insights. We facilitate clearer understanding of all the marketing issues that surround the consumer/shopper buying decision process and usage of Clients’ brands