About Us

We at Reliant Research Africa are professional marketing and social researchers with strong passion for delivering excellence in at all times. We are consumer centric with total empathy for our Clients, because two third of our Management Team have had working experience at both the Agency and Client sides. As a corporate entity, we have been in the field of market and social research since 2006, going and meeting consumers everywhere in Africa with our corporate headquarters in Lagos, Nigeria.

We are a distinct Market Research agency that has an array of tools and templates that are used to develop and deliver our Clients’ market research projects that will deliver accurate and relevant results imperative to your making the right business decisions. As a corporate entity, we are in business to provide Marketing and Social Research services so as to offer our Clients excellent advantages over their competitors in taking decisions.

We live our name delivering RELIABLE services because we serve our Clients by:

Providing Sign Post Guidance
Our services serve as sign post guidance to Clients; Clients ask - should we do it this way or that way? Do we take A or B? Reliant Research Africa gives Clients direction with data to support their businesses and marketing decision making. Social, health, environmental and economic activity programmes also get the benefits of our data for guidance in making decisions.

Offering Strategic Direction
Clients could ask what are consumers and shoppers looking for? Where do we need to make changes to meet consumers’ expectations and aspirations? Reliant Research Africa provides Clients with enduring insights and data inputs that provide strategic direction to meeting consumer and customer needs.

Taking off the pressure from our Clients
 Our Clients such as the media buyers, media houses, advertising and activation agencies get relieved from their own ever-demanding Clients, Advertisers, Consumers, Media Owners, Media Regulatory Agencies etc because we offer them the services that provide solutions to meet their Clients, Consumers and other stakeholders’ demands
 We are fanatical about Clients’ brands because we know if our Clients succeed, we succeed. Reliant Research Africa takes the pressure off Clients and we immerse ourselves in their brands, target consumers and shoppers eliciting exceptional insights at all times.

Putting Clients on Top
We offer our Clients the advantage of tracking / trailing their media, marketing and customer activities such as Media campaigns, Brand activations, Promotions, Sampling activities, PR campaigns

Providing Information to Reduce Risk
We provide Clients with valuable information that they use in taking key business decisions with the risks reduced. Our reports / information provide Clients with the required business confidence. And as we know too well that information is power, We provide business power to ClientsProviding Quality Control Services

Because we know that Clients invest huge amount of money into marketing activities, Reliant Research Africa helps Clients to monitor and ensure quality assurance in the field before, during and after marketing activities. We track and audit marketing and trade activities in the field for our Clients. We assist Clients to monitor their investments, providing them with quick reliable and quality data that enable them to evaluate and understand better their ROI on marketing and trade activities. Our control also helps Clients to eliminate wasteful spending / investment.

Programmes & Policies Impact Evaluation
Across Africa we are passionate about supporting Government, NGO, donor agencies, development partners etc to achieve optimal results in their people oriented investments. As we monitor and evaluate programmes and policies for these organisations we help them to “feel the pulse” and provide guidance to the implementations and offer the learnings emanating from the implementation for the improvement of future programmes and policies.

Answering Business Questions for Clients
Clients could also ask simple thing such as; will the consumer/shopper buy this product if we produce? We provide Clients with inputs that offer strategic guidance and direction as to whether or not to produce. We provide answers to “go or no go” questions.
Providing solutions to Customer and Marketing. A key start up point for us in dealing with our Clients is to identify where the problems are in their operations. We go beyond the surface to diagnose and identified the key issues in customer and marketing activities.

Removing Barriers for Clients
Clients could be wondering “is our image really as good or bad as our account planners think it is? If not, how can we ascertain this and do better it in the market place”. This and more are the type of fears we take away from Clients since we will have to go to field to unearth the realities.

The Need for Consumer Insights is Growing
Marketers and Trade Marketing Strategists are already grappling with rafts of challenges emanating from innovations, new technologies, growing consumers and retailers’ awareness and power, increasing fragmentation of the trade and media and digital channels etc. Brands and brand owners are expected to response accordingly to the fast growing trend. Our marketing research services take a lead role in providing insights to build strong brands despite the challenges.

Providing Data For Political & Socio-economic Development Activities Interaction with the masses is a core competent area for us. We carry out Opinion Polls that quickly provide excellent guidance to making public decision. We provide data that are used in social development and democratic governance, health and good quality of work life, environment, social welfare etc.

Providing Desk Data To Support Further Works
Data are created and refined for businesses to use in furthering into further exercise and project. We specialise in digging deep and mining of available data, generating data from fieldworks and we advise our Clients on proper data usage.

Training & Partnering and Winning With Our Clients.
Partnership with Clients is central in our mission because we know we will do better in partnership than on a solo run. We train Clients employees and work together with Clients from Organised Private Sector (OPS), social and health sectors, economic and democratic / governmental settings, NGOs etc.